AI-enhanced UX

MorphL is an open-source initiative that uses machine learning to predict users' behavior in mobile & web applications and enables personalized user experiences to increase engagement & conversion rates.

What is MorphL

Morphl Build
Morphl Measure
Morphl Learn

The product development process usually consists of a few important phases: planning, design, development and launch. To increase engagement and conversion rates, this process undergoes multiple iterations which developers seldom navigate by looking at the data. Usually there’s somebody else, be it a product owner, marketing or sales person, analyzing it and feeding developers a feature list needed for the next product release.

There lies the gap between developers, marketers and users which leads to lots of guess-work. Consequently, the product development feedback loop is broken.

MorphL uses machine learning to optimize user interactions by analyzing product micro-metrics and enabling automatic user interface adaptation to provide a personalized user experience.

How it works

Morphl Integrations

We integrate with Google Analytics, Facebook Ads, Mixpanel, Kissmetrics and other platforms to identify user behaviors.

Morphl Predictive Models

We're utilizing open-source machine learning algorithms to build predictive models which are then used to develop predictive applications.

Morphl Personalized Experience

Developers can integrate micro-metrics directly in the user-facing product components and use the MorphL insights to build personalized user experiences.

Case Study

PressOne is a Romanian digital stack publication born to the fill the void in the Romanian media for an independent, quality voice that does not compromise its journalistic integrity, aggregate content, or succumb to government pressure.

They publish 12-15 stories a week and have reached over 3.8 million unique devices in their first 2 years. They have a highly engaged audience with an average time of over 5 minutes inside an article and nearly 70% of their readers are between the ages of 18-44.

PressOne uses MorphL to improve user engagement and reduce readership churn.

Moprhl PressOne Case Study

Get Early Access

On-premises, Cloud, or Hybrid. We offer several deployment options, giving you the flexibility to leverage MorphL based on the model that best suits your business needs and your budget.

Proud to be Open-Source

Our core repositories where the magic happens.
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Support Our Mission

Through contributions, donations, and sponsorship, you allow MorphL to thrive.
Your donations directly support office hours, continued enhancements, and most importantly, great documentation and learning material!


Morphl.io is funded through Google Digital News Initiative fund (€ 50,000 grant). If you run a business and are planning on using MorphL in a revenue-generating product, it makes business sense to sponsor MorphL development: it ensures the project that your product relies on stays healthy and actively maintained. It can also help your exposure in the open-source community and makes it easier to attract developers.

Google Digital News Initative

Pledged $50,000 or more.


Pledged $10,000 to $50,000.

Silver Contributor

Pledge $2,500 to $10,000.
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Bronze Contributor

Pledge $1,000 to $2,500.
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Community Partners