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morphl ai churn prediction digital publishing

How to use AI to predict churn if you are an ad-driven digital publisher

March 22, 2019 Ciprian Borodescu Leave a comment

In an increasingly fragmented market, reader loyalty is notoriously difficult to build and maintain. You know that all too well…

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Posted in: Churn Prediction, Digital Publishing, Google Analytics

Auditing Your Mobile/Web Traffic Performance

July 23, 2018 Ciprian Borodescu Leave a comment

Looking through our content and evaluating its success can be deceitful sometimes. How do we determine the quality of traffic,…

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Posted in: Google Analytics

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