User Search Intent Predictions

Use AI to predict user search intent and classify your queries into: informational, navigational and transactional.

1,000 Predictions for FREE

Try it out on your own search queries. You can use Google Ads and/or Google Search Console to produce a CSV file with search keywords.

Up to 85% Accuracy

We trained on 4 different models and we have chosen the best one that produced up to 85% accuracy (+/-2%) for English search queries.

Supported Languages

We currently support English datasets and we're working on Spanish & German. Please reach out if you're interested in other languages.

Upload your CSV

Please upload a CSV file containing one search query per line. The file size must be lower than 2MB and must contain a maximum of 1,000 queries.

Interested in classifying user search intent for a large volume of queries? Contact us at

Your Next Steps

To help you analyze the user search intent predictions we've sent over email and put them to good use, we created a complementary Google Sheet. Use it to filter search queries based on specific thresholds.

They worked with us


We have a number of high-profile brands and enterprise clients, always seeking out the next opportunity to drive engagement. We’re working with MorphL and a client (20 million page-views per month multisite) to increase retention and loyalty with AI-targeted campaigns.

Noel Tock - Chief Growth Officer, Human Made

We've been working with MorphL during European Data Incubator to predict user intent based on search queries so the account marketing manager can create specific and more relevant ads generating higher conversion rates.

Elias Badenes - Big Data Architect at JOT Internet Media


PressOne is proud to partner with MorphL for Google DNI and offer a personalized experience on our site by using machine learning to identify user behaviors to maximize value for our readers.

Trevor Lothrop – Co-founder PressOne

Learn more about User Search Intent

Read the guide on how we created and trained our ML model to help you optimize your campaigns and results.


Frequently Asked Questions

Need answers? Have any other questions, please get in touch.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 779790.