Google Ads Destination

MorphL makes it easy to send predictions to Google Ads.

A common use case is creating highly targeted users segments (ex. website visitors who are likely to add a product to the shopping cart), to be used in remarketing display campaigns.

This tutorial uses the Google Analytics admin panel to export a custom segment for Google Ads.

Prerequisites

Google Analytics or Google Analytics 360 data source

The Google Ads destination requires that your ML models use the Google Analytics or Google Analytics 360 data source.

Google Analytics or Google Analytics 360 destination

Please see the setup guide for creating a Google Analytics or Google Analytics 360 destination.

Sending predictions to Google Ads

Create custom segment

From your Google Analytics or Google Analytics 360 dashboard, create a custom segment.

Create audiences from segments

Follow the Create audiences from segments doc for instructions on using your custom segments in Google Ads campaigns.