MorphL allows you to connect your existing analytics tools (called "Data Sources") and feed data into ML models (ex. Shopping Stage Completeness, User Search Intent, Product Recommendations, etc.). The continuous stream of predictions generated by each model is then "translated" into different formats for use by other tools (called "Destinations") and pushed into those tools.
By developing integrations with different platforms, MorphL enables predictions to be used across the customer journey, and across marketing platforms:
- In-app or website personalization
- Audience targeting (ex. remarketing on Google Ads, Facebook Ads)
- Personalized email notifications
- Personalized (web) push notifications
and so on.