The MorphL Shopify app makes it easy and accessible for Shopify merchants to solve common business problems through intelligent use of data.
By using metafields and tags, we associate predictions with each Shopify customer. All predictions can be used to personalize themes and marketing campaigns. This tutorial uses the MorphL Dashboard to install the Shopify app.
Watch the MorphL - Shopify setup tutorial
Google Analytics data source
Sending predictions to Shopify
Install Shopify app
- Log in to your MorphL account.
- From the left side menu, go to Destinations.
- Select the Shopify destination and activate it.
Enter your myshopify.com store URL and install the Shopify application.
Select the ML models for which you want to feed predictions into Shopify.
Personalize Shopify theme and marketing campaigns
Each Shopify customer has associated predictions for each ML model activated from the MorphL dashboard. These predictions are saved as both metafiels and tags.
Metafields are saved in the Shopify
customer object, as follows:
The metafield value is a JSON object, indexed by each model's label. For example:
will give you the prediction value for the Shopping Stage Completeness ML model. Please visit the complete list of ML models and their associated labels for more information.
Using predictions in the Shopify theme is simple, you can trigger different calls-to-action (ex. offering a discount) depending on predictions values:
MorphL defines tiers depending on predictions values. These tiers are saved as Shopify tags:
|Predictions Values||Tier||Shopify Tag|
|Lower than 0.4||LOW||
|Between 0.4 and 0.7||MEDIUM||
|Higher than 0.7||HIGH||
Please visit the complete list of ML models and their associated labels for more information.