Google Ads Integration
MorphL makes it easy to send predictions to Google Ads.
A common use case is creating highly targeted users segments (ex. website visitors who are likely to add a product to the shopping cart), to be used in remarketing display campaigns.
This tutorial uses the Google Analytics admin panel to export a custom segment for Google Ads.
Google Analytics or Google Analytics 360 data source
Google Analytics or Google Analytics 360 integration
Sending predictions to Google Ads
Create custom segment
Create audiences from segments
Follow the Create audiences from segments doc for instructions on using your custom segments in Google Ads campaigns.