Frequently Asked Questions

MorphL is an Artificial Intelligence (AI) platform that helps e-commerce companies succeed through intelligent use of data. It consists of a suite of Machine Learning (ML) models that are platform agnostic, and can be used across the customer journey and across the organization.

Until now, AI was so complex and cost-prohibitive that only a select few were able to use it in a truly meaningful way. We started MorphL with the mission of democratizing AI and putting it in the hands of e-commerce professionals that believe their customers deserve a superior, personalized experience.
MorphL can be used by marketers and developers alike. If you’re a marketer, you can start by reading the AI for Marketers playbook. If you’re a developer, check out our GitHub and API documentation.

If you have data scientists or machine learning specialists in-house, MorphL helps them be even more productive. If you don't have your own data scientists, that's fine, too. MorphL has implemented a suite of machine learning models and recipes, making it easy for marketers or developers to use the right one to AI-enhance their customers’ experiences.

The beauty of MorphL is that all the AI technology you need is built from the ground up and ready to be integrated in your e-commerce website or application. You get the same outcomes you would with your own AI team, but without the hassle. Here's a 30-minute webinar that goes deeper into explaining how to get from data to AI: https://youtu.be/M4yMiWVVN1s

Behind the scenes, MorphL’s scalable infrastructure consists of a hybrid cloud solution (Google Cloud Platform, Amazon AWS) and follows best practices such as: (1) all our servers are in a private network and are not accessible from the Internet, except for the API; (2) HTTPS/SSL for everything; (3) 2FA for our internal systems. If you have any specific concerns, please contact us and we'll be happy to assist.

When it comes to evaluating how well a model performs there are multiple metrics that can be used and each model comes with its own performance metrics. You’ll hear us talk about (1) accuracy - accuracy is the fraction of predictions our model got right; (2) precision - evaluates the proportion of positive identifications that was actually correct; (3) recall - calculates the proportion of actual positives that was identified correctly. We continuously monitor and update the models’ performance. We’re totally transparent with regards to the model performance, that’s why, in the MorphL dashboard you’ll be able to monitor and evaluate its progress yourself.

Monthly Tracked Users are the number of anonymous and logged-in visitors that you track with MorphL. These are calculated across all machine learning models in your account. MorphL predictions are associated with users, which means that each tracked user is assigned a prediction that is updated every time a user revisits and interacts with your AI-enhanced application.

We designed our pricing plan to be suitable for small, medium and large e-commerce companies. For large volumes of data (over 250,000 MTUs) and unique AI & ML needs, please schedule a meeting or call us now at +1 (650) 265-0734 (US) and get direct access to and assistance of specialized AI sales engineers.

Yes. Trust and transparency are core values of MorphL and to help you understand what we are doing for GDPR, we created a special section to answer these questions. More GDPR details here.

The best indicator for the volume of MTUs you might encounter every month is to navigate to Returning Visitor in our Google Analytics dashboard and set your time frame to the last month of activity. Or, if you want to account for the fluctuations, you can set your time frame to the last 6-12 months and calculate the monthly average.

In general, there is a tradeoff between the amount of training data your company has, the amount of error in your application that you are willing to tolerate, and the difficulty of the problem you are trying to solve. If you have a fairly easy problem and you are willing to tolerate a certain amount of error (e.g., you only need a correct prediction three out of four times), then you will not need very much data - tens of thousands of examples. Nevertheless, our pricing plans are designed to accommodate the minimum dataset size requirement for our models to perform decently. The more data our models “see” the better they can “learn” and perform.

We've put in place a policy that imposes API bandwidth restrictions on users who exhibit patterns of system usage that exceed 10 calls per second for extended periods of time. We do not set a cap on extra API calls your organization can consume, however we might ask you to upgrade to a superior plan to better accommodate your needs.

Yes. If you are a legally recognized educational or non-profit organization, we can offer a discount.

Here’s a comprehensive list of available machine learning models: https://morphl.io/products/machine-learning-models.html

Each machine learning model ingests data from a data source and pushes predictions into a 3rd party platform. All supported data sources and integrations are listed here: https://morphl.io/products/integrations.html. If you don’t see what you’re looking for, please reach out and we’ll do our best to make it happen.

We get this question a lot. Short answer is: yes and we’re transparent about it. We have the research papers to prove it and we’ve published on GitHub some of our models for everyone to evaluate.
Artificial intelligence (AI) is the overarching discipline that covers anything related to making machines smart. Whether it’s a robot, a refrigerator, a car, or a software application, if you are making them smart, then it’s AI. Machine Learning (ML) is commonly used alongside AI but they are not the same thing. ML is a subset of AI. ML refers to systems that can learn by themselves. Most AI work involves ML because intelligent behavior requires considerable knowledge, and learning is the easiest way to get that knowledge.

It depends on the problem you’re trying to address. Please schedule a meeting or call us now at +1 (650) 265-0734 (US) and get direct access to and assistance of specialized AI sales engineers.

MorphL is a customer intelligence platform that helps e-commerce companies succeed through intelligent use of data. We’re positioning ourselves as a middle-layer, as the intelligence layer that ingests data, makes inferences and pushes predictions into 3rd party (marketing) platforms where predictive actions are being triggered. MorphL can be used across the organization, from marketing, sales, operations and IT.
We do integrate with a lot of 3rd party platforms and we encourage you to reach out to us if you have a special integration that we don’t currently support.

By registering to MorphL, all the service that is provided to you is governed by the SLA and DPA - more details about the non-disclosure terms can be found there. Please reach out if you have any questions or concerns.

Each machine learning model is designed to optimize a certain KPI: conversion rate, average order value, churn rate, customer lifetime value, cart abandonment rate, price and others.

Yes, check out our Shopify app here: https://apps.shopify.com/morphl-ai

Yes, the Magento integration is available upon request.

Yes, the WooCommerce integration is available upon request.

Yes, the BigCommerce integration is available upon request.

Yes, the PrestaShop integration is available upon request.

Yes, you can use our API to integrate MorphL predictions within your custom built ecommerce solution.

We’re very familiar with Google’s Recommendations AI, AWS Personalize or Microsoft Azure Personalizer and we’re using these excellent cloud solutions to benchmark our own machine learning models. These tools are mostly suitable for AI/ML engineers, whereas MorphL is suitable for developers that do not have AI/ML knowledge and for analytics-savvy marketers. We’re taking on the difficult task of dealing with the complexity of building a robust end-to-end AI solution and empowering e-commerce professionals to be up and running in hours or days instead of months.

Most of our machine learning models are dedicated primarily for growing e-commerce businesses. However, we’ve seen that some of our models such as forecasting, price optimization or stock optimization (replenishment) are valuable for offline stores as well. Get in touch if you’re interested in finding out more.

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Yes! There is a 14-day free trial for each plan. Additionally, if you are a legally recognized educational or non-profit organization we offer substantial discounts - contact us.

We designed the pricing plans to suit small, medium and large online retailers: ESSENTIAL is suitable for merchants that are just starting up, with up to $250,000 in annual revenue; PROFESSIONAL is our most popular plan suitable for online merchants with up to $1M in annual revenue; the ENTERPRISE plan starts at $999/mo for established companies with up to $2,5M in annual revenue. If you’re generating more than $2.5M/yr, please reach out for a price quote.

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No, you’re responsible for accounts that you register with Data Sources and Integration providers, whether they are paid or free.

If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTUs at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.

Request a demo to connect with our team and get a detailed walkthrough of the product. If you’re just starting up and you can show a sustainable growth rate for your online shop, we offer special pricing for some of our models.

MorphL consists of a dozen machine learning models. However, we admit that every business is different, that’s why we’d love to hear from you and discuss your special use-case. If there’s a fit, we’ll be more than happy to adapt one of our models to suit your scenario. Additionally, especially for established ENTERPRISE companies, we dive deeper into the business case and go as far as implementing new & specific machine learning models.

We do not offer development or integration services ourselves, but we’ve partnered with regional solution providers - innovative agencies and consultancies enabling online merchants to deliver projects faster on top of MorphL. Please reach out and we’ll connect you with the right partner.

MorphL Solution Partners are the most innovative agencies and consultancies enabling online merchants to deliver AI projects faster with MorphL. Whether you want to expand your services, win new clients, or improve customer retention, MorphL team will provide partners with continuous support on your growth strategy and our AI & ML platform to ensure that you grow with your clients. The Solutions Partner Program is designed for customer-centric agencies, service providers, and other sellers that want to learn, grow their business, and use the best AI technology for e-commerce. Contact us today to learn more.

The cost of MorphL’s Solutions Partner Program is based on your business’s needs and size. Contact us today to learn more.

MorphL allows service providers to keep all of their e-commerce customer intelligence in one place. The biggest benefit that service providers value from MorphL is the ability to use the software for their e-commerce clients. It helps them clearly prove ROI and build more sophisticated growth strategies for their e-commerce clients.

The MorphL Solutions Partner Program benefits include support from a dedicated account manager, sales training, access to exclusive partner webinars, software training, and white-labeled solutions. MorphL’s partners report an increase in leads, monthly recurring revenue, and number of retainer clients.

It's easy to recommend MorphL AI and earn high commissions thanks to the high quality of our service, which has won the trust of partners and clients alike. We are supported by Google DNI, European Data Incubator and Techstars Montreal AI.

A referral is counted as successful as soon as the trial period ends and MorphL is charging the merchant. Of course, stores owned or managed by the affiliate will not be counted as valid referrals.

For a PROFESSIONAL subscription of $499/mo, you get 20% of it, or $99.8/mo. We are paying commissions on all revenue generated through your referral links, including additional revenue generated by MorphL (on selling existing out-of-the-box AI & ML models), except for additional revenue and fees merchants might pay us for extra services (for example, adapting one of our existing AI & ML models to their custom data-sources).

In special cases, we are able to assign some special benefits to the affiliate links. To be eligible for an extended free-trial, you'll need to have a YouTube / Facebook audience of at least 10,000 users. For a 10% discount on subscription, you'll need to have a YouTube / Facebook audience of at least 50,000 users.

Anyone can become a MorphL partner: enthusiastic merchants using MorphL, ecommerce marketers, trainers, YouTube influencers, Facebook groups managers.

We process all payments between 15 and 20 of the following month. We currently support only PayPal for payments - so before we send you the first payment, we'll contact you to receive your PayPal email address.

We'd love to hear from you, please contact us at sales@morphl.io or learn more about our pricing plans.

Generally speaking, accuracy refers to the closeness of a measured value to a standard or known value. We strive for that number to be as high as possible as it’s indicative of the machine learning model’s performance. This is a complex mathematical process that is fully described in the Research Papers we published.

NO, we do not aggregate data across online stores. Each machine learning model in our platform is trained on your private data and we do not share it across our clients. That’s clients are required to collect a decent volume of data before training the machine learning models they want to use.