Get up & running with one-to-one personalization at scale using AI & ML
Machine Learning Models
Explore our suite of machine learning models and accelerate your growth
Check our catalog of integrations dedicated to e-commerce growth
Browse common AI use-cases for e-commerce businesses
Infuse AI into your e-commerce flow and personalize experiences
Build trust with your clients by creating AI-first marketing strategies
Take full control of your AI capabilities and drive performance
Build an AI application or integration with the MorphL APIs
Need answers? Have any other questions,
please get in touch.
3. Solution Partners
5. Shopify App
1.1. What is MorphL and who’s it for?
MorphL is an Artificial Intelligence (AI) platform that helps e-commerce companies succeed through intelligent use of data. It consists of a suite of Machine Learning (ML) models that are platform agnostic, and can be used across the customer journey and across the organization.
1.2. Who can use MorphL in the company?
Until now, AI was so complex and cost-prohibitive that only a select few were able to use it in a truly meaningful way. We started MorphL with the mission of democratizing AI and putting it in the hands of e-commerce professionals that believe their customers deserve a superior, personalized experience. MorphL can be used by marketers and developers alike. If you’re a marketer, you can start by reading the AI for Marketers playbook. If you’re a developer, check out our GitHub and API documentation.
1.3. Do I need data scientists or machine learning engineers to use MorphL in my business?
If you have data scientists or machine learning specialists in-house, MorphL helps them be even more productive. If you don't have your own data scientists, that's fine, too. MorphL has implemented a suite of machine learning models and recipes, making it easy for marketers or developers to use the right one to AI-enhance their customers’ experiences.
1.4. What do I need to start using MorphL?
The beauty of MorphL is that all the AI technology you need is built from the ground up and ready to be integrated in your e-commerce website or application. You get the same outcomes you would with your own AI team, but without the hassle. Here's a 30-minute webinar that goes deeper into explaining how to get from data to AI: https://youtu.be/M4yMiWVVN1s
1.5. Is my data secure with MorphL?
Behind the scenes, MorphL’s scalable infrastructure consists of a hybrid cloud solution (Google Cloud Platform, Amazon AWS) and follows best practices such as: (1) all our servers are in a private network and are not accessible from the Internet, except for the API; (2) HTTPS/SSL for everything; (3) 2FA for our internal systems. If you have any specific concerns, please contact us and we'll be happy to assist.
1.6. What is the accuracy of your models?
When it comes to evaluating how well a model performs there are multiple metrics that can be used and each model comes with its own performance metrics. You’ll hear us talk about (1) accuracy - accuracy is the fraction of predictions our model got right; (2) precision - evaluates the proportion of positive identifications that was actually correct; (3) recall - calculates the proportion of actual positives that was identified correctly. We continuously monitor and update the models’ performance. We’re totally transparent with regards to the model performance, that’s why, in the MorphL dashboard you’ll be able to monitor and evaluate its progress yourself.
1.7. What are Monthly Tracked Users (MTUs)?
Monthly Tracked Users are the number of anonymous and logged-in visitors that you track with MorphL. These are calculated across all machine learning models in your account. MorphL predictions are associated with users, which means that each tracked user is assigned a prediction that is updated every time a user revisits and interacts with your AI-enhanced application.
1.8. What if I have more than 250,000 MTUs?
We designed our pricing plan to be suitable for small, medium and large e-commerce companies. For large volumes of data (over 250,000 MTUs) and unique AI & ML needs, please schedule a meeting or call us now at +1 (650) 265-0734 (US) and get direct access to and assistance of specialized AI sales engineers.
1.9. Is MorphL GDPR compliant?
Yes. Trust and transparency are core values of MorphL and to help you understand what we are doing for GDPR, we created a special section to answer these questions. More GDPR details here.
1.10. How can I estimate MTUs for my account?
The best indicator for the volume of MTUs you might encounter every month is to navigate to Returning Visitor in our Google Analytics dashboard and set your time frame to the last month of activity. Or, if you want to account for the fluctuations, you can set your time frame to the last 6-12 months and calculate the monthly average.
1.11. How much data does my company need to obtain good results?
In general, there is a tradeoff between the amount of training data your company has, the amount of error in your application that you are willing to tolerate, and the difficulty of the problem you are trying to solve. If you have a fairly easy problem and you are willing to tolerate a certain amount of error (e.g., you only need a correct prediction three out of four times), then you will not need very much data - tens of thousands of examples. Nevertheless, our pricing plans are designed to accommodate the minimum dataset size requirement for our models to perform decently. The more data our models “see” the better they can “learn” and perform.
1.12. What do you mean by 'fair use policy'?
We've put in place a policy that imposes API bandwidth restrictions on users who exhibit patterns of system usage that exceed 10 calls per second for extended periods of time. We do not set a cap on extra API calls your organization can consume, however we might ask you to upgrade to a superior plan to better accommodate your needs.
1.13. Do you offer educational or non-profit discounts?
Yes. If you are a legally recognized educational or non-profit organization, we can offer a discount.
1.14. What are the supported machine learning models and pipelines?
Here’s a comprehensive list of available machine learning models: https://morphl.io/products/machine-learning-models.html
1.15. What are the supported data sources and integrations?
Each machine learning model ingests data from a data source and pushes predictions into a 3rd party platform. All supported data sources and integrations are listed here: https://morphl.io/products/integrations.html. If you don’t see what you’re looking for, please reach out and we’ll do our best to make it happen.
1.16. Is it really AI that’s powering MorphL?
We get this question a lot. Short answer is: yes and we’re transparent about it. We have the research papers to prove it and we’ve published on GitHub some of our models for everyone to evaluate. Artificial intelligence (AI) is the overarching discipline that covers anything related to making machines smart. Whether it’s a robot, a refrigerator, a car, or a software application, if you are making them smart, then it’s AI. Machine Learning (ML) is commonly used alongside AI but they are not the same thing. ML is a subset of AI. ML refers to systems that can learn by themselves. Most AI work involves ML because intelligent behavior requires considerable knowledge, and learning is the easiest way to get that knowledge.
1.17. What if I have a limited dataset size, can MorphL still help me?
It depends on the problem you’re trying to address. Please schedule a meeting or call us now at +1 (650) 265-0734 (US) and get direct access to and assistance of specialized AI sales engineers.
1.18. How’s MorphL different from any other marketing platform out there?
MorphL is a customer intelligence platform that helps e-commerce companies succeed through intelligent use of data. We’re positioning ourselves as a middle-layer, as the intelligence layer that ingests data, makes inferences and pushes predictions into 3rd party (marketing) platforms where predictive actions are being triggered. MorphL can be used across the organization, from marketing, sales, operations and IT. We do integrate with a lot of 3rd party platforms and we encourage you to reach out to us if you have a special integration that we don’t currently support.
1.19. Why should I trust MorphL with my data?
By registering to MorphL, all the service that is provided to you is governed by the SLA and DPA - more details about the non-disclosure terms can be found there. Please reach out if you have any questions or concerns.
1.20. What are the KPIs I can optimize with MorphL?
Each machine learning model is designed to optimize a certain KPI: conversion rate, average order value, churn rate, customer lifetime value, cart abandonment rate, price and others.
1.21. Is MorphL compatible with Shopify?
Yes, check out our Shopify app here: https://apps.shopify.com/morphl-ai
1.22. Is MorphL compatible with Magento?
Yes, the Magento integration is available upon request.
1.23. Is MorphL compatible with WooCommerce?
Yes, the WooCommerce integration is available upon request.
1.24. Is MorphL compatible with BigCommerce?
Yes, the BigCommerce integration is available upon request.
1.25. Is MorphL compatible with PrestaShop?
Yes, the PrestaShop integration is available upon request.
1.26. Is MorphL compatible with my in-house ecommerce solution?
Yes, you can use our API to integrate MorphL predictions within your custom built ecommerce solution.
1.27. How is MorphL different from Google’s Recommendations AI, AWS Personalize or Microsoft Azure Personalizer?
We’re very familiar with Google’s Recommendations AI, AWS Personalize or Microsoft Azure Personalizer and we’re using these excellent cloud solutions to benchmark our own machine learning models. These tools are mostly suitable for AI/ML engineers, whereas MorphL is suitable for developers that do not have AI/ML knowledge and for analytics-savvy marketers. We’re taking on the difficult task of dealing with the complexity of building a robust end-to-end AI solution and empowering e-commerce professionals to be up and running in hours or days instead of months.
1.28. Can MorphL help me optimize my offline store too?
Most of our machine learning models are dedicated primarily for growing e-commerce businesses. However, we’ve seen that some of our models such as forecasting, price optimization or stock optimization (replenishment) are valuable for offline stores as well. Get in touch if you’re interested in finding out more.
2.1. How much does MorphL cost?
Click here to find out!
2.2. Can I use MorphL for free?
Yes! There is a 14-day free trial for each plan. Additionally, if you are a legally recognized educational or non-profit organization we offer substantial discounts - contact us.
2.3. Which plan is right for me?
We designed the pricing plans to suit small, medium and large online retailers: ESSENTIAL is suitable for merchants that are just starting up, with up to $250,000 in annual revenue; PROFESSIONAL is our most popular plan suitable for online merchants with up to $1M in annual revenue; the ENTERPRISE plan starts at $999/mo for established companies with up to $2,5M in annual revenue. If you’re generating more than $2.5M/yr, please reach out for a price quote.
2.4. What kind of pricing should I expect if I exceed 250K MTUs?
2.5. Does MorphL handle billing for my Data Sources or Integrations services?
No, you’re responsible for accounts that you register with Data Sources and Integration providers, whether they are paid or free.
2.6. What is the benefit of an annual plan?
If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTUs at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.
2.7. What if I’m just starting up my online store and I’m not yet getting enough traffic?
Request a demo to connect with our team and get a detailed walkthrough of the product. If you’re just starting up and you can show a sustainable growth rate for your online shop, we offer special pricing for some of our models.
2.8. I can’t find the machine learning model I’m looking for, can you help?
MorphL consists of a dozen machine learning models. However, we admit that every business is different, that’s why we’d love to hear from you and discuss your special use-case. If there’s a fit, we’ll be more than happy to adapt one of our models to suit your scenario. Additionally, especially for established ENTERPRISE companies, we dive deeper into the business case and go as far as implementing new & specific machine learning models.
2.9. Do you offer development services for online merchants that want to integrate with MorphL?
We do not offer development or integration services ourselves, but we’ve partnered with regional solution providers - innovative agencies and consultancies enabling online merchants to deliver projects faster on top of MorphL. Please reach out and we’ll connect you with the right partner.
3.1. How do I become a MorphL Solution Partner?
MorphL Solution Partners are the most innovative agencies and consultancies enabling online merchants to deliver AI projects faster with MorphL. Whether you want to expand your services, win new clients, or improve customer retention, MorphL team will provide partners with continuous support on your growth strategy and our AI & ML platform to ensure that you grow with your clients. The Solutions Partner Program is designed for customer-centric agencies, service providers, and other sellers that want to learn, grow their business, and use the best AI technology for e-commerce. Contact us today to learn more.
3.2. How much does it cost to become a MorphL Solution Partner?
The cost of MorphL’s Solutions Partner Program is based on your business’s needs and size. Contact us today to learn more.
3.3. How can the MorphL platform help my agency?
MorphL allows service providers to keep all of their e-commerce customer intelligence in one place. The biggest benefit that service providers value from MorphL is the ability to use the software for their e-commerce clients. It helps them clearly prove ROI and build more sophisticated growth strategies for their e-commerce clients.
3.4. What are the benefits of becoming a MorphL Solution Partner?
The MorphL Solutions Partner Program benefits include support from a dedicated account manager, sales training, access to exclusive partner webinars, software training, and white-labeled solutions. MorphL’s partners report an increase in leads, monthly recurring revenue, and number of retainer clients.
4.1. Why recommend MorphL?
It's easy to recommend MorphL AI and earn high commissions thanks to the high quality of our service, which has won the trust of partners and clients alike. We are supported by Google DNI, European Data Incubator and Techstars Montreal AI.
4.2. When is a referral counted as successful?
A referral is counted as successful as soon as the trial period ends and MorphL is charging the merchant. Of course, stores owned or managed by the affiliate will not be counted as valid referrals.
4.3. How are commissions calculated?
For a PROFESSIONAL subscription of $499/mo, you get 20% of it, or $99.8/mo. We are paying commissions on all revenue generated through your referral links, including additional revenue generated by MorphL (on selling existing out-of-the-box AI & ML models), except for additional revenue and fees merchants might pay us for extra services (for example, adapting one of our existing AI & ML models to their custom data-sources).
4.4. How can I get extra benefits for my audience?
In special cases, we are able to assign some special benefits to the affiliate links. To be eligible for an extended free-trial, you'll need to have a YouTube / Facebook audience of at least 10,000 users. For a 10% discount on subscription, you'll need to have a YouTube / Facebook audience of at least 50,000 users.
4.5. Who can become a MorphL partner?
Anyone can become a MorphL partner: enthusiastic merchants using MorphL, ecommerce marketers, trainers, YouTube influencers, Facebook groups managers.
4.6. When and how are payments made?
We process all payments between 15 and 20 of the following month. We currently support only PayPal for payments - so before we send you the first payment, we'll contact you to receive your PayPal email address.
5.1. What if I have more than 5,000 monthly tracked users?
We'd love to hear from you, please contact us at email@example.com or learn more about our pricing plans.
5.2. What do you mean by '85% accuracy'?
Generally speaking, accuracy refers to the closeness of a measured value to a standard or known value. We strive for that number to be as high as possible as it’s indicative of the machine learning model’s performance. This is a complex mathematical process that is fully described in the Research Papers we published.
5.3. Are you aggregating data from multiple online stores?
NO, we do not aggregate data across online stores. Each machine learning model in our platform is trained on your private data and we do not share it across our clients. That’s clients are required to collect a decent volume of data before training the machine learning models they want to use.