Navigate to Integrations > Shopify and enter your Shopify domain name. This step will install the MorphL - Shopify app. Once the required permissions have been granted, MorphL will be able to associate product recommendations to each user visiting your Shopify store.
Connect your Google Analytics account and grant access to the required permissions. Once the account, property and view have been selected, MorphL will automatically configure the necessary custom dimensions (client ID and session ID) and will begin ingesting the data.
Once the AI-based segmentation model has been activated, MorphL will begin clustering users based on their behavior (browsing your online store and purchasing history).
At this point MorphL clusters are available in the dashboard, API and imported into the Shopify store.
Within Shopify, these segments can be used in two ways: (1) to customize the theme using metafields and (2) to target your customers using tags.
For example, when a user returns to the Shopify store, he or she can be classified as being part of a certain segment of loyal users that are considered high spenders and qualified to receive free shipping.