Predict user intent for search queries and design high-converting landing pages for every stage of the funnel. Understand what users want to do in your online store and help them achieve it!
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Navigate to Integrations > Google Ads and authenticate with Google. Make sure the conversion tracking tag is correctly installed - more details here.
The user search intent model predicts how likely it is for a query to express one of the three types of intent: informational, navigational, consideration and transactional.
At this point MorphL predictions can be imported in the Google Ads helping you further organize the ad groups into your campaigns. More details on how to import a CSV list of keywords containing intents can be found here.
Ad groups can be organized by user search intent and the landing pages can be personalized to meet customers’ needs.
For informational queries, users can be provided with a detailed version of the product or category pages, satisfying their need for more information.
Alternatively, for consideration queries, the focus should be on the value the product could provide to the buyer and potentially offering a voucher code to help with the decision.
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