Google Analytics and Google Ads can be easily linked and in combination with the shopping stage model, it supercharges your ability to track and optimize ads, build targeted audiences and remarket to users that are more likely to buy.
Open Accessible Easy-to-use
Start by connecting your Google Analytics account and grant access to the required permissions. Once the account, property and view have been selected, MorphL will automatically configure the necessary custom dimensions (client ID and session ID) and will begin ingesting the data. Make sure Google Analytics is linked with Google Ads - more details here.
Once the shopping stage model has been activated, MorphL will begin generating predictions (at the user level) which will be available in the dashboard and API. Different thresholds can be defined to segment users into low, medium or high quartiles.
Navigate to Integrations > Google Ads and authenticate with Google. Make sure the conversion tracking tag is correctly installed - more details here.
At this point MorphL predictions are available in Google Analytics and can be used to define custom segments which can then be targeted with specific Google Ads campaigns. See more detailed guidelines here.
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