Retarget customers that are more likely to purchase using Facebook Ads

Google Analytics and Facebook Ads can represent a powerful martech stack, especially in combination with the shopping stage model. It helps you track and optimize ads, build targeted audiences and remarket to people who signaled their intent to buy.

Google Analytics
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Shopping Stage
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Facebook Ads Manager

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Connect to Google Analytics

Start by connecting your Google Analytics account and grant access to the required permissions. Once the account, property and view have been selected, MorphL will automatically configure the necessary custom dimensions (client ID and session ID) and will begin ingesting the data.

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Generate Predictions

Once the shopping stage model has been activated, MorphL will begin generating predictions (at the user level) which will be available in the dashboard and API. Different thresholds can be defined to segment users into low, medium or high quartiles.

Connect to Facebook Ads Manager

Navigate to Integrations > Facebook Ads and authenticate with Facebook. Make sure Facebook Pixel is correctly installed and collects data that helps you track conversions. Add a simple javascript snippet from GTM or website source as instructed in the documentation.

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Use Facebook Pixel to create a custom audience

At this point MorphL predictions are available in the Facebook Ads Manager and can be used to segment your audience. From your Facebook Business Manager, go to the Analytics section and from the Analytics Entity column, select your Facebook Pixel. Filter using the name of the property (morphl_prediction) set from the integration script created earlier and save your new audience using the Create Custom Audience option. See more detailed guidelines here.

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