Google Ads Integration

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Google Ads
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Connect your data source

Start by connecting your data source (Google Analytics, Google Analytics 360, BigQuery or others) and grant access to the required permissions. MorphL will automatically configure the necessary custom dimensions where needed (client ID and session ID) and will begin ingesting the data.

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Generate Predictions

Depending on the model that has been selected, the generated predictions will be displayed for each individual user. Different thresholds can be defined to segment users into low, medium or high quartiles.

Use Predictions in Google Ads

Send predictions in Google Analytics or Google Analytics 360 by using custom dimensions. Create custom audiences based on various probability thresholds and automatically optimize PPC campaigns at scale. See documentation.

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Read the full documentation or create a free account to connect Google Ads to MorphL

Documentation

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