Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Open Accessible Easy-to-use
Start by connecting your data source (Google Analytics, Google Analytics 360, BigQuery or others) and grant access to the required permissions. MorphL will automatically configure the necessary custom dimensions where needed (client ID and session ID) and will begin ingesting the data.
Depending on the model that has been selected, the generated predictions will be displayed for each individual user. Different thresholds can be defined to segment users into low, medium or high quartiles.
Send predictions in Google Analytics or Google Analytics 360 by using custom dimensions. Create custom audiences based on various probability thresholds and automatically optimize PPC campaigns at scale. See documentation.
Conversion rate Average order value Cart abandonment
Users that are more likely to abandon their cart in the current or next session.
The buying power of a customer or the most likely future total transactions value.
User Search Intent
Conversion rate Average order value Engagement
Classifying users' intent (informational, navigation, transactional, etc.) based on their search behavior.