Google Analytics 360 addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.
Open Accessible Easy-to-use
Start by importing your Google Analytics 360 data into a Google Cloud BigQuery dataset. A service account is used to ensure that MorphL has access to the BigQuery tables. MorphL will automatically begin ingesting the data. See documentation.
Depending on the model that has been selected, the generated predictions will be displayed for each individual client ID. Different thresholds can be defined to segment users into low, medium or high quartiles.
Every prediction can be pushed back into Google Analytics 360 and saved in a custom dimension. Custom audiences are defined using predictions thresholds and can be further used in 3rd party platforms such as Google Ads to run predictive marketing campaigns at scale. See documentation.
Conversion rate Average order value Engagement
Personalized product recommendations that suit each customer's tastes and preferences.
Customers that are at the risk of not returning for a new order in a given time interval.
The buying power of a customer or the most likely future total transactions value.