Google Analytics 360 Integration

Google Analytics 360 addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

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Open Accessible Easy-to-use

Get more out of Google Analytics 360 Integration with MorphL

Source

Destination

Connect to Google Analytics 360

Start by importing your Google Analytics 360 data into a Google Cloud BigQuery dataset. A service account is used to ensure that MorphL has access to the BigQuery tables. MorphL will automatically begin ingesting the data. See documentation.

Generate Predictions

Depending on the model that has been selected, the generated predictions will be displayed for each individual client ID. Different thresholds can be defined to segment users into low, medium or high quartiles.

Use Predictions

Every prediction can be pushed back into Google Analytics 360 and saved in a custom dimension. Custom audiences are defined using predictions thresholds and can be further used in 3rd party platforms such as Google Ads to run predictive marketing campaigns at scale. See documentation.

Read the full documentation or create a free account to connect Google Analytics 360 to MorphL

Documentation

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Compatible Models

Customers LTV

CLTV Churn

The buying power of a customer or the most likely future total transactions value.

Cart Abandonment

Conversion rate Average order value Cart abandonment

Users that are more likely to abandon their cart in the current or next session.

Forecasting

Conversion rate Average order value CLTV

Forecast top KPIs for your e-commerce business and make proactive decisions that boost revenues.

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