Get more out of Google Analytics Integration with MorphL
Source
Destination
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing.
Open Accessible Easy-to-use
Start by connecting your Google Analytics account and grant access to the required permissions. Once the account, property and view have been selected, MorphL will automatically configure the necessary custom dimensions (client ID and session ID) and will begin ingesting the data. See documentation.
Depending on the model that has been selected, the generated predictions will be displayed for each individual client ID. Different thresholds can be defined to segment users into low, medium or high quartiles.
Every prediction can be pushed back into Google Analytics and saved in a custom dimension. Custom audiences are defined using predictions thresholds and can be further used in 3rd party platforms such as Google Ads to run predictive marketing campaigns at scale. See documentation.
Read the full documentation or create a free account to connect Google Analytics to MorphL
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Compatible Models
Supported by:
Conversion rate
Cart abandonment
