Google Analytics Integration

Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing.

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Get more out of Google Analytics Integration with MorphL

Google Analytics
Source
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Google Analytics
Destination

Connect to Google Analytics

Start by connecting your Google Analytics account and grant access to the required permissions. Once the account, property and view have been selected, MorphL will automatically configure the necessary custom dimensions (client ID and session ID) and will begin ingesting the data. See documentation.

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Generate Predictions

Depending on the model that has been selected, the generated predictions will be displayed for each individual client ID. Different thresholds can be defined to segment users into low, medium or high quartiles.

Use Predictions

Every prediction can be pushed back into Google Analytics and saved in a custom dimension. Custom audiences are defined using predictions thresholds and can be further used in 3rd party platforms such as Google Ads to run predictive marketing campaigns at scale. See documentation.

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Read the full documentation or create a free account to connect Google Analytics to MorphL

Documentation

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