BigQuery is a powerful Big Data analytics platform used by all types of organizations, from startups to Fortune 500 companies.
Open Accessible Easy-to-use
BigQuery authorizes access to resources based on a verified identity. A service account is used to ensure that MorphL has access only to the BigQuery tables. See documentation.
Depending on the model that has been selected, the generated predictions will be displayed for each individual client ID.
Historical data from the past 12-18 months can also be used to forecast KPIs such as: revenues, orders, sessions, conversion rate, hit products.
Every prediction is associated with a user in BigQuery and can be pushed into 3rd party platforms to optimize customer experiences or run predictive marketing campaigns at scale. Different thresholds can be defined to segment users into low, medium or high quartiles.
Conversion rate Average order value Cart abandonment
Users that are more likely to abandon their cart in the current or next session.
Conversion rate Average order value CLTV
Automatically identifies the common characteristics of customers that completed transactions.
Conversion rate Average order value Engagement
Personalized product recommendations that suit each customer's tastes and preferences.