Google Tag Manager Integration

Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags.

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Open Accessible Easy-to-use

Get more out of Google Tag Manager Integration with MorphL

Destination

Connect your data source

Start by connecting your data source (Google Analytics, Google Analytics 360, BigQuery or others) and grant access to the required permissions. MorphL will automatically configure the necessary custom dimensions where needed (client ID and session ID) and will begin ingesting the data.

Generate Predictions

Depending on the model that has been selected, the generated predictions will be displayed for each individual user. Different thresholds can be defined to segment users into low, medium or high quartiles.

Use Predictions

Use Google Tag Manager script tags and triggers to send predictions to Google Analytics or Google Analytics 360 custom dimensions. Create calls to action or custom audiences to engage undecided customers or target heavy spenders. See documentation.

Read the full documentation or create a free account to connect Google Tag Manager to MorphL

Documentation

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Compatible Models

Shopping Stage

Conversion rate Average order value Cart abandonment

Users that are more likely to add a product to cart, go to checkout or complete a transaction.

Customers LTV

CLTV Churn

The buying power of a customer or the most likely future total transactions value.

Cart Abandonment

Conversion rate Average order value Cart abandonment

Users that are more likely to abandon their cart in the current or next session.

Explore ML Models Catalog

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