Extend segments to higher value audiences. The Lookalike ML model detects patterns in the behavior and interests of a specific group and applies them to the rest of the audience to find similar users.
The Lookalike ML model empowers you to go look beyond popular criteria (demographic, geographic, etc.) and increase both your reach and sales.
Creating and targeting look-alikes helps marketers to optimize campaigns: in terms of quality (a very select group of look-alikes) or quantity (a wide range of look-alikes).
Team up with MorphL and get up and running (in minutes) with a Lookalike model that maximizes the value you get from your customers
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.
Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses.
BigQuery is a powerful Big Data analytics platform used by all types of organizations, from startups to Fortune 500 companies.