Target Relevant Users
Extend segments to higher value audiences. The Lookalike ML model detects patterns in the behavior and interests of a specific group and applies them to the rest of the audience to find similar users.
Eliminate Guesswork
The Lookalike ML model empowers you to go look beyond popular criteria (demographic, geographic, etc.) and increase both your reach and sales.
Optimize Campaigns
Creating and targeting look-alikes helps marketers to optimize campaigns: in terms of quality (a very select group of look-alikes) or quantity (a wide range of look-alikes).
