Pinpoint users that are more likely to add to cart, go to checkout or complete a transaction.
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Clients using the shopping stage prediction model doubled their conversion rate after targeting hot users (>60% probability) identified by MorphL.
Cart abandonment can be drastically reduced by focusing on cold users (less than 40% probability) and incentivizing them to finalize their order.
We've seen an uplift of 45% on average order values for clients using the shopping stage prediction model to upsell to promising users (40-60% probability).
Team up with MorphL and get up and running (in minutes) with a shopping stage prediction model that maximizes the value you get from your customers.
Shopping Stage Cart Abandonment
Shopping stage model can be used in combination with cart abandonment model to identify undecided users and incentivize them to purchase by offering personalized discount codes.
Google Analytics and Facebook Ads can represent a powerful martech stack, especially in combination with the shopping stage model. It helps you track and optimize ads, build targeted audiences and remarket to users who signaled their intent to buy.
Google Analytics and Google Ads can be easily linked and in combination with the shopping stage model, it supercharges your ability to track and optimize ads, build targeted audiences and remarket to users that are more likely to buy.
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing.
Advertising on Facebook is, in a nutshell, paying to place promotions and product offers in the news feed of a specific, targeted audience on Facebook.