AI Return on Investment Calculator

This ROI calculator simulates the potential return that you could realize by investing in AI & ML.

Monthly Tracked Users (MTUs) *

Monthly Tracked Users are the number of anonymous and logged-in visitors that appear in any call to MorphL in a given month. MorphL predictions are associated with users, which means that each tracked user is assigned a prediction that is updated every time a user revisits and interacts with your AI-enhanced application.

10,000 1,000,000

Conversion Rate (%) *

The conversion rate is the percentage of users who take a desired action. Usually the conversion rate is the percentage of website visitors who buy something on the site.

1% 100%

Average Order Value (AOV) *

Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app. To calculate your company's average order value, simply divide total revenue by the number of orders.

$10 $1,000

AI Budget (Annual) *

AIB (AI Budget) represents the total investment that goes into AI research and development operations.

$10,000 $100,000

Projected Revenue Uplift (%) *

PRU (Projected Revenue Uplift) represents the potential impact on revenue due to the deployment of the AI solution.

1% 100%

More to explore

If you need a bit of inspiration, you can explore our whitepapers, webinars or blog posts where we describe in-depth our AI/ML applications for E-commerce companies.

AI for Marketers Playbook: Learn how to use plug & play AI applications to drive e-commerce growth

To thrive in a complex and unpredictable environment, marketers must make it all work together: the data flows, the tactics, the tools, and especially the people.

Webinar: How to build Agile AI/ML teams

Join Eduard Budacu, Founder and Agile Consultant at DOvelopers, as he talks about tailoring Scrum for AI/ML Teams to ensure a smooth and productive workflow.

Get Your AI On Blog: The ROI of E-Commerce AI Transformation

The latest technology revolution has motivated many companies to begin the process of digital transformation, integrating AI into existing systems that allow for enhanced customer experience.

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