Join Magda Baciu, Founder at House of Progress, as she talks about advanced segmentation strategies to boost your website revenue.
The segmentation strategy framework presented by Magda brings clarity, saves time and help you extract actionable insights from your data. You'll notice that a segmentation strategy contains more segmentation trees, until you get an entire forest.
The reasoning behind this framework can be applied and is valid for most types of online businesses (publishers, media companies, e-commerce, etc.). You can consider this as a starting point, meant to give you a head start to an efficient analysis process.
Here's what you'll learn in this webinar:
✓ Phase 1 - Understanding the business.
✓ Phase 2 - Data health-check.
✓ Phase 3 - Segmentation tree(s).