Join Georgi Georgiev, Author of Statistical Methods in Online A/B Testing | Founder of Analytics-Toolkit.com, Owner & Manager of Web Focus LLC, as he talks about performing a thorough Google Analytics audit.
To ensure you’re making the right decisions for growth, you need to trust your data. That’s what makes a Google Analytics audit essential for your work, no matter the size of your business. If you can’t trust GA data, don’t use it. As ML engineers like to say it: "Garbage in, garbage out".
Data accuracy has a direct impact on your business decisions. To ensure you can trust to act on GA data, start with making sure tracking is working correctly. Google analytics audit experts estimate 90%+ of analytics setups are broken in a fundamental way. You can do better and we’re here to help!
✓ Why doing QA for data gathering (telemetry) is essential
✓ When to perform a Google Analytics checkup
✓ The toolkit of a Google Analytics pro
✓ Essential items on a QA checklist
The in-depth webinar
Key takeaways
Full transcript
Downloadable worksheet
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