How to perform a Google Analytics Audit

A Google Analytics audit is one of the best ways to ensure that you can trust your data. You don't want to use it, if you can't trust it. Or as ML engineers like to say it: "Garbage in, garbage out".

For data to be actionable, it needs to be accurate. For it to be trustworthy, you need to audit your analytics setup to make sure things are being tracked correctly. While you may think your data is perfectly precise, the sad fact is that most Google analytics audit experts estimate 90%+ of analytics setups are broken in some fundamental way.

Here's what you'll learn in this webinar:

✓ The importance of QA for data gathering (telemetry)
✓ When to perform a Google Analytics checkup
✓ The toolkit of a Google Analytics pro
✓ Essential items on a QA checklist