Join our CTO Alexandra Anghel as she talks about using AI to predict user search intent for your SEO or PPC campaigns.
When you know WHY customers want something, you can deliver the HOW. That's a challenge we accepted for one of our customers in the ad-tech space dealing with around 5 billion search queries spread around 17 languages.
Our goal was to extract insights as rich and as actionable as possible from the queries themselves. Our user search intent model can classify search queries into: informational, navigational and transactional.
In this webinar, we will demonstrate how to:
(1) Use Google Ads and/or Google Search Console to produce a CSV file with search queries.
(2) Use MorphL (FREE) to classify those search queries into informational, navigational, transactional and consideration.
(3) Filter the queries based on confidence score and desired intent.