From content management to AI-based personalisation
As is often the case when new technology enters a well-established tool stack, decision makers may be left with more questions than answers:
• How does a DXP differ from a CMS?
• What value can a DXP bring to your business?
• What are some AI-based personalisation examples?
• Real, or spiel? – Challenges around marketing
With the rise of AI-powered personalisation and the evolution of the CMS into a Digital Experience Platform, new opportunities have opened up for enterprises to build mutually valuable, individual, possibly life-long relationships with the person they most care about: their customer.