From content management to AI-based personalisation
As is often the case when new technology enters a well-established tool stack, decision makers may be left with more questions than answers: • How does a DXP differ from a CMS? • What value can a DXP bring to your business? • What are some AI-based personalisation examples? • Real, or spiel? – Challenges around marketing With the rise of AI-powered personalisation and the evolution of the CMS into a Digital Experience Platform, new opportunities have opened up for enterprises to build mutually valuable, individual, possibly life-long relationships with the person they most care about: their customer.
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