We cover a wide range of data sources: Google Analytics, BigQuery, Google Ads, Facebook Ads and many, many more.
Over 6,000,000 unique active predictions generated to date, powering AI applications for our clients.
We fully automate the model training and predictions in our infrastructure and all predictions are exposed via our APIs.
The MorphL platform consists of two main components: the Orchestrator (sets up the infrastructure required for running pipelines for each model) and the Pipelines. For each model, the orchestrator deploys 3 pipelines described below.
Runs a series of connectors responsible for gathering data from various data-sources (Google Analytics, Google Ads, Facebook Ads and others).
Consists of pre-processors (responsible for cleaning, formatting, deduplicating, normalizing and transforming data) and model training.
Generates predictions based on a trained model. It is triggered at the final step of the ingestion pipeline through a preflight check.
Connect to any data source you have on the spot. Just go to the MorphL Cloud dashboard and enable access.
Shopping stage predictions
Next order value
Next order date
User search intent
Switch on the ML models you need and see predictions about your users' behavior: next shopping stage, cart abandonment or churn risk, and many more.
Keep using the same tools for creating your AI-infused content tweaks, advertising campaigns, email notifications and more.
Innovation, high achievements, hard work - these are just a few things that define our experience of working with the Morphl team. They are young and eager to learn and experiment. The MorphL team proposed fresh ideas and backed them with enthusiasm.
We ran a pilot together with the Morphl team and we identified and engaged with users with the highest potential to purchase. We hope that we will find many opportunities to explore in the future.
Miruna Mitu - Online Marketing & Communication Manager, Mobexpert
We are always on the look-out for innovative start-ups and interesting digital marketing ideas. MorphL is one of those partners that combine the two in a very effective way. As they are involved in AI and optimization models, we are happy to collaborate with them.
Working with MorphL is right for us because they do a good job at reducing complexity and actually making it easy to integrate AI-based applications into our workflow. We've already started running campaigns for reducing shopping cart abandonment.
I feel confident that this increased accuracy in identifying and satisfying customer needs will consolidate our approach and make us a better choice for our users.
Florin Spătaru - Digital Marketing Manager at Orange România
We have a number of high-profile brands and enterprise clients, always seeking out the next opportunity to drive engagement. We’re working with MorphL and a client (20 million page-views per month multisite) to increase retention and loyalty with AI-targeted campaigns.
Noel Tock - Chief Growth Officer, Human Made
We've been working with MorphL during European Data Incubator to predict user intent based on search queries so the account marketing manager can create specific and more relevant ads generating higher conversion rates.
Elias Badenes - Big Data Architect at JOT Internet Media