80% of customers are more likely to buy from brands that provide a personalized experience.
85% of customer interactions will happen without human intervention by 2020.
Make data-informed decisions and design strategies to drive repeat purchases.
We support you with AI expertise so you can make the most of MorphL.
In ecommerce, AI plays a key role in reshaping the shopping experience. MorphL enables you to capture and apply scarce knowledge to anticipate customer needs.
We believe the users’ activity (ex. browsed products, number of sessions, time on page, searches, etc.) and history are the most relevant indicators for their probability to convert.
We go beyond splitting users into segments and focus on a much more specific targeting methods using AI/ML, surfacing a combination of characteristics that aren't accessible for human agents.
You can apply this key competitive advantage to optimize your marketing process, reduce guesswork, and to make better decisions - often automatically.
Shopping Stage - use it to identify & target promising users
Cart Abandonment - catch potential buyers before they abandon
Customers LTV - supercharge your upselling efforts with the 'buying power' signal
Recommendations - the right product in front of the right buyer at the right time
User Search Intent - informational, consideration, navigational, buying
AI-Based Segmentation - identify characteristics of customers that completed transactions
Explore how MorphL works in real-life scenarios: target the right customers at the right time, improve ROI for ad campaigns and boost customer engagement.
✓ recommend products that match their needs
✓ incentivize additional purchases through highly targeted upsells
✓ provide social proof that matters for shoppers like themselves
✓ target users most likely to convert vs. "spray & pray" targeting
✓ personalize remarketing offers to match individual users
✓ reduce intrusiveness by using the right remarketing tactics
✓ handling of complaints, returns, and refunds
✓ limited-time offers to generate quick follow-up purchases
✓ automated emails that provide personalized offers
✓ previous, current, and projected sales throughput
✓ anticipated changes in market demand
✓ weather systems that can delay deliveries
Innovation, high achievements, hard work - these are just a few things that define our experience of working with the Morphl team. They are young and eager to learn and experiment. The MorphL team proposed fresh ideas and backed them with enthusiasm.
We ran a pilot together with the Morphl team and we identified and engaged with users with the highest potential to purchase. We hope that we will find many opportunities to explore in the future.
Miruna Mitu - Online Marketing & Communication Manager, Mobexpert
We are always on the look-out for innovative start-ups and interesting digital marketing ideas. MorphL is one of those partners that combine the two in a very effective way. As they are involved in AI and optimization models, we are happy to collaborate with them.
Working with MorphL is right for us because they do a good job at reducing complexity and actually making it easy to integrate AI-based applications into our workflow. We've already started running campaigns for reducing shopping cart abandonment.
I feel confident that this increased accuracy in identifying and satisfying customer needs will consolidate our approach and make us a better choice for our users.
Florin Spătaru - Digital Marketing Manager at Orange România
We have a number of high-profile brands and enterprise clients, always seeking out the next opportunity to drive engagement. We’re working with MorphL and a client (20 million page-views per month multisite) to increase retention and loyalty with AI-targeted campaigns.
Noel Tock - Chief Growth Officer, Human Made
We've been working with MorphL during European Data Incubator to predict user intent based on search queries so the account marketing manager can create specific and more relevant ads generating higher conversion rates.
Elias Badenes - Big Data Architect at JOT Internet Media